Ryan Pesch (MURP '02) aimed to reveal the finances behind small vegetable farm producers, who are essential in rural food deserts, and found that these producers do about $10,000 per acre in sales. However, after marketing and other expenses, their net profit is less than half of that. Pesch hopes that the sharing of this information will help vegetable operators become “smarter and more strategic about how they manage their business and
market their crops. Our research helps existing operators identify where
they could be more profitable, and gives basic numbers to help new,
young farmers enter the market.” Pesch is currently an extension educator for the Center for Community Vitality at the University of Minnesota. View the Humphrey School News article here.
Connect with Ryan on LinkedIn.
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